Embossing and debossing

The sense of touch is extremely powerful, and the resulting 3D profile, which embossing or debossing creates, allows a 'real' tactile experience for your customers. This helps to build an emotional connection with your brand, as well as a perception of quality which cannot always be conveyed through a flat print or label.

Note that embossing is a raised design, while debossing is an indented design.