Embossing and debossing

The sense of touch is extremely powerful, and the resulting 3D profile, which embossing or debossing creates, allows a 'real' tactile experience for your customers. This helps to build an emotional connection with your brand, as well as a perception of quality which cannot always be conveyed through a flat print or label.

Note that embossing is a raised design, while debossing is an indented design.

Embossed and debossed designs on aluminium jar lids (jar closures)

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